There are many blogs and articles that keep on discussing inbound marketing and persona research. So now moving ahead in a new direction in using “inbound marketing” and developing personas is compulsory. The next step is proceeding in increasing the journey of the buyer and then nurturing the leads.
While making any sort of purchasing decision, usually a person moves down through four phases. In the language of inbound marketing, these general stages are termed as the ‘buyer’s journey”. It is very important to reach out to the prospects at every single stage of this buyer’s journey for addressing specific concerns and questions. When it comes to the content portion then the user looks for new and interesting content at every step so as to hold a clear concept about every feature related to the topics they are connected to and looking for.
The initial phase is the “awareness” phase. In this particular phase, the commoner holds the symptoms of the issue or looks for any opportunity, and for that, they need to do better research for identifying the issue. Using the website and many other tools of marketing for addressing some of the basic problems can be beneficial. These can help them start new associations between you and someone who can help you get answers to all your questions.
The second step that the user takes is the consideration stage where the specific buyer researches the potential solutions to the respective problems. The ultimate goal is the conversion of those visitors to the website into leads by simply collecting the contact information. For getting the visitors to provide the email and other data needed for offering them valuable content like whitepapers, ebooks, or webinars. So, this particular step is a part of “nurturing” the leads till they end up with the completion of the buying process.
When the user selected prospects are done on the problem’s solutions. This is when they will simply compare the vendors and then decide who will actually be their respective solution provider. Most of the websites decide only to speak to the person in this respective phase of the journey. If the website simply lies over the phone numbers or the contact form then you can simply calculate that approx. 80 percent of the prospect is lost. They are not only in the phase of decision-making.
When the third phase ends, the prospects are clear in their vision of purchasing the products or services. So, the last phase is the state called the delight phase. This process may involve upselling to the current customers, making a repeat customer, or even turning the customer into the brand evangelist who will stand for your respective firm in front of colleagues and friends. If you need to improve the complete life value and connections to your customers then completely concentrate on the marketing and the application of the marketing tools.
So, being concentrated on every single phase will take you a bit closer to your success. A bit of mistake while applying the digital marketing tools will surely take a wrong turn over the graph of your career.