If you're in a middle of a digital marketing campaign then by now you must have known that email is the core of business you can use email marketing to update your contacts, drive sales, and to build a brand image for your company.
An intelligent blending of informative newsletters, email marketing, and actionable landing pages can result in desirable results to marketers all in a good budget. Yet, all these activities are to be performed on a well tuned and thoughtful email marketing strategy. Having the right tools and automation capabilities, which goes with your business needs are essential for boosting your “Return on Investment” (ROI).
Email marketing automation is like crafting a chain of automated emails that are set in motion, by the actions of the readers and are sent automatically and the best thing about these tools are that you can increase ROI effortlessly. You just need to set them up and it does all the hard work in your place automatically.
Various organizations are taking advantage of the power of automation to make their email marketing strategies powerful and more effective by working smarter. A good email marketing tool is a must to have if you want to take full advantage of your marketing strategy outcome.
Well now let us see how it works… Marketers write down the email’s content body and the software sends email. Marketing automation software lets marketers to program the times and periods to send these emails and lets them setup a variety of sending rules. Marketing automation and sending programmed emails have became a trending practice nowadays, resulting in good repo building with their brand and increase in conversion rates.
Let’s first look in to some of the best Email marketing automation software’s first. As choosing a software and then rating it is a tough task, so I am just sharing my point of view, although it totally depends on user experience with their selected software with all due respect (or rather should I use user discretion) anyways I am just taking one example here so let’s go:
HubSpot Email Marketing: HubSpot, probably best known for their marketing mechanization platform, newly launched a free email marketing tool that can support a lot of a small business’ transactional email needs. If you want to send kickback emails from thank you emails after purchase or just promote current campaigns, HubSpot Email marketing’s free version can do that. User friendliness is the best part of HubSpot’s free email tool. HubSpot have a lot, I was looking for under its umbrella. Its email marketing features are well thought of and also offers free features like: 2,000 emails per month, over 100 lists, and reports.
Content writing software’s are applications that helps you out in writing grammatically correct and quality content in a timely manner. These tools can generate professional content to make it more refined and engaging which can be utilized for pro quality content for your website, Email marketing, articles and blogs. High probability is that you may be using them already, like Google docs, MS Office Word. Some of the top trending (free and paid) software’s are, of course it depends on genre of writing and users discretion:
Many businesses nowadays, in response to the competitive nature of the market have integrated email automation with customer relationship management platforms (better known as CRM) and marketing automation tools. Each business have to understand the nature of customer journey and experience they want to offer to their customer and then accordingly customize and tailor email automation based on this journey, to maximize their success rate.
Small and medium-sized businesses (SMBs) need to take advantage of automated plans both from a development and management point of view, which will result in making their business more efficient and successful. Today, when there are lots of great tools, both free and paid software’s to choose from, that works like a charm and can be integrated with a website or online resource and services and can trigger email automation is a must to have tool for businesses to add in, in their marketing strategy.
These software’s can help you in storing data, send personalized emails, create call to action emails, create quick to respond email design templates, send, create and help you track your campaigns. I believe that it is a tool that needs to be put into action for every business today; in order to connect with customers and to maximize the success rate of one’s business…
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