Email marketing specialist is somebody whose focal point is on email marketing as part of a broader digital marketing strategy. An email marketing professional is a digital marketer that pivots on building email lists; designs emails, and also nurtures leads through written correspondence.
Working on the following skills mentioned and explained below will help you through the most important basics of becoming a specialist in email marketing. If you’re capable of adopting and practicing these key fundamentals of being an email marketer, then you will certainly become an important contributor to any email marketing drive.
What is copywriting Email marketing and how to practice it? Copywriting is the honest practice of writing words that you put in your emails. These comprise of your unique words in your body content and subject line. Copywriting is the text for some purpose in digital marketing written to prompt readers to take the desired action, like landing on a website or purchasing a product. However, copywriting has other roles too, such as creating blog content, writing ad copy, and other activities that support the company's defined goals.
We have started the blog with a fair idea of what Email marketers do, now let’s look at their job responsibilities, career and salary. Email marketing specialists are responsible for building and running email marketing operations. Some of the responsibilities that this can involve are:
Coming to the salary part, as depending upon the many other jobs, in an industry Email marketer can expect a salary based on their experience and knowledge with respect to the industry. The salary of Email Marketing Specialists in the US varies from $29,050 to $120,460 with an average salary of $62,150. The middle 57% of Email Marketing Specialists makes between $62,150 and $81,490, with the top 86% making $120,460 according to a survey.
Best tools for beginners in email marketing: Let’s take a look at both free and paid tools for beginners. Here’s the list of top free and paid email marketing tools & software’s:
Email marketing is still one of the pinnacles in marketing channels for businesses around the globe. Used properly, it can be an economical and efficient way to drive leads and sales, increase customer loyalty, grow brand engagement, promote events, to conduct research and to grow your fan base.
You can choose which email marketing campaigns service provider you will use as there are a lot to choose from, free and paid versions which have different interface and features. All have their own unique marketing tool spin and can provide you with additional marketing information. These software’s can help you in storing data, send personalized emails, create call to action emails, create quick to respond email design templates, send, create and help you track your campaigns.
Emails should be sent at regular intervals to build a high click through rate (but not that often as you are bombarding them with mails) and it’s an excellent idea to make tactics and strategies for the year so that you can sort out your planning and timings effectively for boosting email marketing around events and promotions.