Most of us spend a lot of time on social media every day. It has become a source of procuring information and news, from all over the world. This is one of the reasons why companies are starting to use social media as a marketing strategy. It has helped businesses to create a presence in front of their target audience, without spending any extra costs for promotions. Social media has taken the marketing world over, like a storm and maybe it has also demolished the need of using Email Marketing in 2021.
Let’s start with some basics. Shall we?
Social Media Marketing means using social media channels to engage with your audience, build a brand name, generate revenue, or creating awareness about the products and services that you have to offer. This is done by sharing creative content that attracts your customers and forces them to buy your products.
Some of these platforms are more popular than others and some of them might not even be able in your country. Channels like Facebook, Linked In, Instagram, Twitter, etc. are commonly used around the globe on a daily basis. But, there are platforms like Zing, QZone, and WeChat that are only limited to being used in some countries around the world. Businesses can utilize them while targeting the locals of a particular country.
Whereas, Email marketing involves sending bulk emails to multiples clients in a go. This is also a way to interact with your customers and keep them updated regarding your latest products and services. To know more about email marketing, read our blog here!
Social Media Marketing involves a lot of planning and assessment to make a project successful. You need to understand what will be the best way to utilize these channels, according to your goals, products, and services. Here are 5 social media strategies that can help you along the way:
One important factor that identifies the effectiveness of any platform is the overall return on investment (ROI). It is necessary for any business owner to receive returns on any investment that was made. Now the question is, which one generates more returns Email marketing or social media marketing?
Hypothetically generated data suggests that email marketing has a higher rate of return compared to social media marketing. This suggests that email marketing has a 4x higher rate and has helped businesses generate revenue just by sending email chains to customers. Whereas, when it comes to social media marketing it becomes hard to determine what works for you on the basis of your competitor’s strategy. It becomes under the hit & trial method, especially because something that might work for your competition, might not work for your brand as well. Determine the difference between email marketing and social media marketing before you start planning and implementing strategies.
We agree that social media marketing is a great way to engage and attract people, but so is email marketing. Both methods can help you in generating revenue and drawing more traffic to your website. Choose what suites you the best and keep improving along the way!